BY THE NUMBERS

THE AVERAGE MOM WILL SPEND $660 ON HOLIDAY GIFTS FOR HER KIDS:

Well, the holidays are here, and that's great news for kids . . . relatively speaking. According to a recent survey, 60% of shoppers say they'll spend just as much this year on Black Friday (--which is the day after Thanksgiving) as they did last year . . . and 9% say they'll spend even MORE than they did last year.

(--If you're doing the math, that only leaves 31% of people who say they'll spend LESS on Black Friday.)

But another survey found that the average mother plans to spend $660 on holiday gifts for her kids . . . which is about $50 LESS than last year. (--So what can you take from this, kids? You have to BEG and PLEAD with your mom to go shopping on Black Friday . . . when she's more likely to spend her cash on you. Otherwise, you might be left out in the cold on the toy front next month.) (PR Newswire)