THAT'S A LOT OF PAPER

THE AVERAGE AMERICAN USES 23.6 ROLLS OF TOILET PAPER EACH YEAR:

So, you've replaced your regular light bulbs with the energy-efficient fluorescent kind, you drive a hybrid car and, of course, you recycle. But if you insist on using "soft" toilet paper, you're still not doing everything you can to save the planet. Why? Because the ingredient which makes toilet paper soft . . . is TREE PULP.

In other words, you can save the planet by using "rough" toilet paper that's produced entirely from recycled fibers. Or you can use "soft" toilet paper . . . and kill trees.

--OTHER TOILET PAPER FACTS:

--Sales of premium "soft" toilet paper increased by as much as 40% last year.

--Cottonelle and Scott get as much as 22% of their tree pulp from Canadian boreal forests . . . where some of the trees are 200 YEARS OLD.

--Toilet paper produced from 100% recycled fibers makes up only 2% of sales for at-home use.

--The pulp from one eucalyptus tree can produce as many as 1,000 rolls of toilet paper.

--Overall, the average American uses 23.6 rolls of toilet paper each year. (New York Times)