BY THE NUMBERS (11/17/08)

53% OF HOLIDAY GIFTS DON'T LAST UNTIL EASTER:

Are you desperately searching for that one special toy that's going to blow your kid's mind on Christmas morning? If so, that's great . . . but you probably shouldn't waste too much time or money shopping for holiday gifts for Junior. Why? --Because according to a new study, 37% of holiday toys are broken or tossed aside for new favorites by the end of January . . . and 53% don't last until Easter. (PR Newswire)