HIP PARENTS

HALF OF ALL PARENTS THINK TEXTING WITH THEIR KIDS MAKES THEM "COOL":

A few years ago, there were a lot of parents who refused to buy cell phones for their kids . . . because, really, why does a kid need a cell phone? But recently, it seems a lot of parents have taken the "if you can't beat 'em, join 'em" approach . . . and are now using text messages to stay in touch with their kids. For example, a recent survey found that THREE in FOUR parents think their kids are more likely to keep them informed on their whereabouts . . . through texting. And another THREE in FOUR parents think their kids are more likely to respond to a text message . . . than a phone call. 79% of parents say they send text messages to their kids most often to tell them to come home . . . while 88% of kids say they text their parents most often to tell them where they are and when they'll be home. Overall, HALF of all parents say they think sending texts to their kids . . . get this . . . makes them "cool". (PR Newswire)